Fashion

Watches

Best luxury watch brands

The community has spoken. Discover the world ranking, compare it to yours and see how everyone else voted.

Play this TopList

38contenders high-voltage

702votes

13TopList

0commentsUpdated on 10/06/2026 at 12:00 PM

Audemars Piguet1367

The worldwide ranking generated by 702 votes

38 / 38

Audemars Piguet1367

Omega1334

Hublot1322

Tissot1317

Roger Dubuis1302

Frederique Constant1284

Piaget1283

A. Lange & Söhne1280

Breitling1262

#10

Rolex1256

#11

Hamilton1249

#12

Jacob & Co1248

#13

Breguet1236

#14

Cartier1208

#15

Longines1206

#16

Vacheron Constantin1206

#17

TAG Heuer1201

#18

Bulgari1191

#19

Montblanc1189

#20

Tudor1186

#21

IWC1185

#22

Jaeger-LeCoultre1183

#23

Zenith1181

#24

Patek Philippe1181

#25

Richard Mille1177

#26

Hermès1176

#27

Blancpain1154

#28

Rado1151

#29

Mido1140

#30

Chopard1135

#31

Harry Winston1132

#32

Chanel1130

#33

Louis Vuitton1129

#34

Franck Muller1110

#35

Gucci1106

#36

Van Cleef & Arpels1105

#37

Panerai1086

#38

Swatch987

What the community says

Audemars Piguet leads with an ELO of 1,367, ahead of Omega (1,334) and Hublot (1,322). Ranked over 702 duels between 38 contenders, last updated October 6, 2026.

Rank your favorite luxury watch brand among the world's greatest watchmakers.

How this ranking is computed

Every duel won lifts a contender and every loss drops them, by an amount that depends on the opponent's strength: beating the leader is worth more than beating the last. It is an ELO, the same principle as in chess. Duels are not drawn at random — an adaptive entropy sort puts the least predictable match-ups first, which settles the ranking far faster than a full round robin. A worldwide ranking is only published past 30 completed plays. Known limit: a contender who has faced few opponents keeps an approximate score, and the bottom of the table moves more than the podium.