BLOG

My most intense entrepreneurial moments: Episode 1

🤜🤛 When pro meets personal passion

Yesterday, I shared my passion for Formula 1 and my impossible goal of one day having VAINKEURZ sponsor a team 🦙

This year, throughOlivier Jaquet, we were asked to energize and generate engagement during CANAL+ Group 's Twitch broadcast with our TopList concept.

The Twitch live session was dedicated to Formula 1 and hosted by Margot Laffite and Laurent Dupin - two people I really like.

I'd like to take this opportunity to thank the whole Canal team, as your passion, expertise and sympathy contribute greatly to our enjoyment of each Grand Prix weekend 💜.

For this show, we proposed a TopList "Who is the greatest pilot of all time?"

🆚 Driver duels appeared on the screen and Margot and Laurent had to debate and click on the driver they considered the best.

The duels continue until the final 🏆

💥 What makes the TopList format truly unique is that viewers don't just watch: they become actors in the live event by voting directly in the chat, just by typing 1️⃣ or 2️⃣ at each duel.

⚖️ The vote totals appear on screen in real time, allowing the hosts to take into account (or not 😈 ) the community's opinion for each duel.

This system boosts interaction and generates real engagement with fans, while offering the possibility of creating viral short-format videos from the most memorable duels 🤳

As a little anecdote, I was able to chat with Margot after the TopList , who appreciated the format, and following this live, we set up other TopList on Canal's Twitch channel for the Champions League and also for Basketball, with viewers involved and included in the live each time.

Dedication to Julien FEBREAU and see you in the first comment to discover my Top 3 favorite drivers of this season.

Leave a Reply